The Feed

Before starting the creation of an app focused around cooking we first hosted an online workshop where participants answered questions about their thoughts on what encourages or discourages them to cook. The participants voted on and discussed what resonated most for them. From this we learned what features we needed to pursue and what we needed to avoid when designing this product.

Time Frame

Eight weeks

Year

2024

Tools

Figma, Photoshop, Illustrator

Team

Jake Oehler, Caroline Laird, Anjuli Mai Fudena, Olivia Casola

The Process

Research

Before starting the creation of an app focused around cooking we first hosted an online workshop where participants answered questions about their thoughts on what encourages or discourages them to cook and voted and discussed what resonated most for them. From this we learned what kind of features we needed to pursue and what we needed to avoid when designing this product.

Identity

From our research we developed a framework of the goals, attributes, and values we wanted our product to encapsulate.

Exploration

After we had a clearer idea of what could make our app engaging and unique, we came up with three distinct concepts that captured what we learned from our research. Each concept included story beats explaining how the app functions, interaction models of the app layout, and explorations on the visual identity of each concept.

Refinement

After completing our explorations, our group discussed what worked best with each concept and decided which was the most interesting and engaging. We then started reworking the visual identity to more closely fit the concept and provided more detail than our previous iterations.

The Outcome

App Overview

User journey examples

Winning a Challenge & Competition Incentives